Search Options:
All Articles by:
Steven Boaze
Related Ezine:
All Articles in:
Advertising
Publishers and Authors
Join Ezine Finder Content!
|
|
If I start my own ezine, who will read it?
|
|
By Steven Boaze | Author Bio | Publish This Article
|
In the early days when the internet was first starting,
there were message boards to view postings about news
and events. Email soon made its appearance, then the
table turned. The birth of the old "Fanzine" started a
craze of sending pictures, humor, news which then developed
into sending commercial statements and other promotional
material.
Today Ezines are showing up in every corner of the world
with all sorts of content, pictures, news or events with
commercial advertisements in them. There are thousands
circulating the Web sent out to mailing lists, archived
on sites and a few sent out to offline mailings as well.
With all types of Electronic Magazines found, If you were
to start your own, would anyone actually read it? This might
seem impossible knowing there are 700 million people online.
That's only 45% of the worlds population which means, what's
left is 55% of the world's population is still offline.
An Ezine and a Newsletter are incoherent, but they share the
same principle of distributing valuable information to a
mailing list of subscribers and customers. Keeping up with
special offers, news, current events or promoting a specific
organization are their specialty.
The question still stands though, if you don't know how to
start your own ezine, then how can you accomplish this? One
very important element of this answer is, if you plan on
starting your own Ezine to make money, then you're going
to Fail. Plain and simple. You have to be dedicated to your
audience and keep fresh content flowing.
What you'll want is a perfect structure for your Ezine that
will complement your web site and your Business. The layout
is part of the structure and so is formatting, however the
base structure is how you see it when it comes into your email.
The building structure is how you see it when you are putting
everything together.
When you start the structure of your Ezine there are a few
questions you must ask yourself in order to get the big
picture.
*How do you spell words like email/e-mail, website/Web site,
and so on? Whichever way you decide is "correct," stick to
it and spell it consistently from issue to issue.
*What types of content are unacceptable for your Ezine? Foul
language? (If some quasi-offensive words are acceptable, which
ones are they?) Virus warnings? Blatant self-promotion?
*Do you allow free reprints of your content? If so, how can
someone go about requesting permission, and what information
do they need to include when reprinting something of yours?
*Do you print articles from others? If so, how should someone
go about sumbitting an article to you for consideration? Do
you require exclusive rights to the content, or can it
subsequently be printed elsewhere? Do submissions need to be
of a certain length, etc.?
*Do your individual Ezine issues have a set length in number
of lines or filesize? What are the lengths of the individual
lines?
*Who is your audience? What is their skill level, and what
kind of tone have they come to expect from your Ezine?
If you'll be doing the majority of the writing for your Ezine
yourself, you'll have the most control over the structure of
your publication. Obviously, being comfortable with your own
writing abilities is a big plus here. If you have regular outside
writers, communicate to them the structure you attempt to
consistently utilize in your ezine. Or, edit contributors'
material to keep the structure consistent.
One thing to remember about content: If you find the information
worthwhile, your readers will, too, if you present it well.
Even if your Ezine's purpose is to get people to your Web site
as quickly as possible, it will still pay for you to make them
linger longer on the Ezine. After all, it's another place to
post an ad, to exchange links with others that might not work
on your Web site or to promote yourself and your Business.
If you choose to write on what you know you will increase your
chances to keep the readers attention. If you choose to use
other content to fill the void of the sometimes "writers block"
then it is recommended to choose wisely and stay within your
category.
This brings us to the real question of who will read it. In order
to get people to read your publication, you must first get the
word out. Let's say you're Ezine is about a particular kind
of Business, such as Project Management. Your Ezine will then
fall into a category of "Business Management". Then you will
need to get listed in every Ezine directory under this category.
This method of "getting listed" is the key for people finding
your Ezine, but this is not the only way to get quality readers
to your publication.
There's many ways to get people to read your Ezine. There's
networking, discussion forums, exchanging links, writing
articles, PPC Search Engines and others to draw a targeted
audience to your publication. The most important key of them
all is to dedicated yourself to your subscribers and customers
with fresh quality content that fits your "Niche" and you will
keep a steady stream of people reading your Ezine. Then the
"Word of Mouth" sets in that you're a Professional in your
field.
About the author:
Steven Boaze, Chairman, is The Owner of Boaze.com
Corporate Web Solutions Which houses Web Development
services. Steven is also the author of two successful
Books along with numerous articles on Marketing and
Advertising published by Boaze Publishing.
http://www.boazepublishing.biz
Copyright © 1998-2004 Boaze.com
|
|
This author is the publisher of . Click here for more information.
|
|
Want to publish this article in your Ezine or website? Click here.
|
|
