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Welcome To Global eBiz Tips (former eLaguna's Weekly)
Editor/Publisher Nucha Aquino email: nucha@eLaguna.net Web Site: http://Global-eBiz-Tips.com
6,500 Subscribers as of Today, 20 November 2002.
The subscribing details and remaval link are at the end of this email.
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From the Editor...
Hello once more to all our regular readers and welcome to new subscribers. Do not forget to download your free eBook "Publishing Co. in a Box" at http://elaguna.hypermart.net/bizopps.zip (3MB), and "Affiliate-Masters" at http://elaguna.net/eb/Aff-Masters.zip
We have successfully moved to list server to ezmailpro. And we are still planning to move further to a better host. I will try my best not to lose you, and keep the list as updated as possible.
Today, Sam Knight will tell affiliates how you should come up with your own ad copies. We also receive a long article from Dr. Sam Vaknin regarding "Brain Drain" problems in less-developed countries. It is pretty different. I've learned two new words "meritocracy" and "oligarchy". We learn something new everday, right? ;-)
Hope you find our articles and resources today interesting and helpful as usual.
And Thank you all for being with us ^o^
Nucha Aquino Editor/Publisher Bangkok, Thailand Laguna, the Philippines mailto:nucha@eLaguna.net
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In this edition:
- Draw Winner's Ad - On-Line Survival Tips - Paid Classifieds - International Marketing Tips - Subscriber's Resources - Resource-a-Day - Subscriber's Giveaways - What's New at eLaguna.net - Co-Op Ads - Disclaimer and the like
Enjoy :-)
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Your 8-lined ad can be here. Check the Solo issue fore info.
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** On-Line Survival Tips **
What's The Matter People and Why Aren't They Reading My Ads! By Sam Knight (c) 2002
Today was my lucky day! I COULD have seen 25 emails a minute shoot by with the exact same subject, but it didn't happen.
There were only 15.
Every one of them confirmed it was my lucky day and that I had less than 24 hours to hurry up and make sure it happened.
I think the inference was that I shouldn't push my luck too far. As freely as it can be given, 'luck' can be taken away. I didn't bother to find out either way.
The next 10 emails were wonderfully creative. Every one told me that I had exactly 24 hours to sign up for their safelist or I'd be sorry.
BE sorry? Anyone want a lesson in past tense?
As you can well imagine, I was now so anxious to see what the rest of my email was going to.say, it was all I could do to sit still! I didn't have to wait long.
Seven more let me know I was missing the opportunity of my life. Twelve others had the decency to tell me that all the entire trip to my Road To Fame and Fortune would cost me was a measly five bucks. Yes, every last one of them said 'measly'.
Boy, is your email as interesting as mine, or am I being singled out for such works of art?
Paypal's getting an extraordinary amount of attention. I received no less than 7 or 8 emails alerting me about how low my funds were. The good news was that every one of them could fix it in the same way.
I had to take a much-needed pause from all this excitement! I felt as "keyed up" as those English people who sang about English Derby Day in "My Fair Lady".
Are you wondering if I have a point I'm trying to make - or have you gotten it yet?
Why do people join programs and 98% of them send out the exact same ad? Even the creators of these things tell you to play around with the words; be a little different.
Apparently this means nothing to the joiner. So, I have to ask: What's the problem? Does this take too much time?
Or, is it that you don't feel you have the skill to do a re-write. I can forgive that - up to a point.
What is difficult to continue to forgive is why a person seeking a modicum of success wouldn't go one step further and get someone to help out with an ad that someone will notice.
If I see 6, 7, 8 or 9 of the same ads, I've lost interest in every one of them. The most I'm feeling is aggravation that they have used up my email with a bunch of ads reproducing themselves.
My friends, if you have a sneaking hunch that no one is reading your ads, or worse they are being deleted, take a close look at what you are sending out.
Are you working this hard at being the best copy-cat the Internet has to offer, or is your real objective to make a dollar or two?
Sure, it may cost you a few dollars but at least you're looking at the hope of a return for your money. It's your choice.
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Author, Sam Knight heads an affordable ad-writing service, is editor/publisher of "BOOMER BRIGADE!" Newsletter http://www.boomer4ever.com, and partners with a company that offers low-cost Quality Computer Systems http://www.profitwebservices.com/smk.html .
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** International Marketing Tips **
Meritocracy and Brain Drain
By Sam Vaknin, Ph.D.
Groucho Marx, the famous Jewish-American comedian, once said:
"I would never want to belong to a club which would accept me as a member".
We are in the wake of the downfall of all the major ideologies of the 20th century - Fascism, Communism, etc. The New Order, heralded by President Bush, emerged as a battle of Open Club versus Closed Club societies, at least from the economic point of view.
All modern states and societies belong to one of these two categories: meritocracy (the rule of merit) or oligarchy (the rule of a minority over the majority). In both cases, the social and economic structures are controlled by elites. In this complex world, the rule of elites is inevitable. The amount of knowledge needed in order to exercise effective government has become so large - that only a select few can attain it. What differentiates meritocracy from oligarchy is not the absolute number of members of a ruling (or of a leading) class - the number is surprisingly small in both systems.
The difference between them lies in the membership criteria and in the way that they are applied.
The meritocratic elite is an open club because it satisfies four conditions:
The rules of joining it and the criteria to be satisfied are publicly known. The application and ultimate membership procedures are uniform, equal to all and open to public scrutiny and criticism (transparent).
The system alters its membership parameters in direct response to public feedback and to the changing social and economic environment.
To belong to a meritocracy one needs to satisfy a series of demands. Whether he (or she) satisfies them or not - is entirely up to him (her).
In other words, in meritocracy the rules of joining and of membership are cast in iron. The wishes and opinions of those who happen to belong to the club at a given moment are of no importance and of no consequence. In this sense, meritocracy is a "fair play" approach: play by the rules and you have a chance to benefit equal to anyone else's. Meritocracy, in other words, is the rule of law.
To join a meritocratic club, one needs to demonstrate that he is in possession of, or that he has access to, "inherent" parameters: intelligence, a certain level of education, a given amount of contribution to the social structure governed (or led, or controlled) by the meritocratic elite. An inherent parameter is a criterion which is independent of the views and predilections of those who are forced to apply it. All the members of a certain committee can disdain an applicant. All of them might wish not to include the candidate in their ranks. All of them could prefer someone else for the job because they owe this "Someone Else" something, or because they play golf with him. Still, they will be forced to consider the applicant's or the candidate's "inherent" parameters: does he have the necessary tenure, qualifications, education, experience? Does he contribute to his workplace, community, society at large? In other words: is he "worthy"?
Granted: these processes of selection, admission, incorporation and assimilation are administered by mere humans. They are, therefore, subject to human failings. Can qualifications be always judged "objectively, unambiguously, unequivocally"? and what about "the right personality traits" or "the ability to engage in teamwork"? These are vague enough to hide bias and bad will. Still, at least the appearance is kept in most of the cases - and decisions can be challenged in courts.
What characterizes oligarchy is the extensive, relentless and ruthless use of "transcendent" parameters to decide who will belong where, who will get which job and, ultimately, who will enjoy which benefits (instead of the "inherent" ones employed in meritocracy).
A transcendent parameter does not depend on the candidate or the applicant.
It is an accident, an occurrence absolutely beyond the reach of those most affected by it. Race is such a parameter and so are gender, familial affiliation or contacts and influence.
To join a closed, oligarchic club, to get the right job, to enjoy excessive benefits - one must be white (racism), male (sexual discrimination), born to the right family (nepotism), or to have the right political (or other) contacts.
Sometimes, belonging to one such club is the prerequisite for joining another.
In France, for instance, the whole country is politically and economically run by graduates of the Ecole Normale d'Administration (ENA). They are known as the ENArques (=the royal dynasty of ENA graduates).
The drive for privatization of state enterprises in most East and Central European countries provides a glaring example of oligarchic machinations.
In most of these countries (the Czech Republic and Russia are notorious examples) - the companies were sold to political cronies. A unique amalgam of capitalism and oligarchy was thus created: "Crony Capitalism" or Privateering. The national wealth was passed on to the hands of relatively few, well connected, individuals, at a ridiculously low price.
Some criteria are difficult to classify. Does money belong to the first (inherent) or to the second (transcendent) group?
After all, making money indicates some merits, some inherent advantages.
To make money consistently, a person needs to be diligent, hard working, to prevail over hardships, far sighted and a host of other - universally acclaimed - properties. On the other hand, is it fair that someone who made his fortune through corruption, inheritance, or utter luck - be preferred to a poor genius?
That is a contentious issue. In the USA money talks. He who has money is automatically assumed to be virtuous and meritorious. To maintain money inherited is as difficult a task as to make it, the thinking goes.
An oligarchy tends to have long term devastating economic effects.
The reason is that the best and the brightest - when shut out by the members of the ruling elites - emigrate. In a country where one's job is determined by his family connections or by influence peddling - those best fit to do the job are likely to be disappointed, then disgusted and then to leave the place altogether.
This is the phenomenon known as "Brain Drain". It is one of the biggest migratory tidal waves in human history. Capable, well-trained, educated, young people leave their oligarchic, arbitrary, countries and migrate to more predictable meritocracies (mostly to be found in what is collectively termed "The West").
This is colonialism of the worst kind. The mercantilist definition of a colony was: a territory which exports raw materials and imports finished products.
The Brain drain is exactly that: the poorer countries are exporting raw brains and buying back the finished products masterminded by theses brains.
Yet, while in classical colonialism, the colony at least received some income for its exports - here the poor country pays to export. The country invests its limited resources in the education and training of these bright young people.
When they depart forever, they take with them this investment - and award it, as a gift, to their new, much richer, host countries.
This is an absurd situation: the poor countries subsidize the rich. Ready made professionals leave the poor countries - embodying an enormous investment in human resources - and land this investment in a rich country. This is also one of the biggest forms of capital flight and capital transfers in history.
Some poor countries understood these basic, unpleasant, facts of life. They imposed an "education fee" on those leaving its border. This fee was supposed to, at least partially, recapture the costs of educating and training those emigrating. Romania and the USSR imposed such levies on Jews emigrating to Israel in the 1970s. Others just raise their hands up in despair and classify the brain drain in the natural cataclysms department.
Very few countries are trying to tackle the fundamental, structural and philosophical flaws of the system, the roots of the disenchantment of those leaving them.
The Brain Drain is so serious that some countries lost up to a third of their total population (Macedonia, some under developed countries in South East Asia and in Africa). Others lost up to one half of their educated workforce (for instance, Israel during the 1980s). this is a dilapidation of the most important resource a nation has: its people. Brains are a natural resource which could easily be mined by society to its penultimate benefit.
Brains are an ideal natural resource: they can be cultivated, directed, controlled, manipulated, regulated. It tends to grow exponentially through interaction and they have an unparalleled economic value added. The profit margin in knowledge and information related industries far exceeds anything exhibited by more traditional, second wave, industries (not to mention first wave agriculture and agribusiness).
What is even more important:
Poor countries are uniquely positioned to take advantage of this third revolution. With cheap, educated workforce - they can monopolize basic data processing and telecommunications functions worldwide. True, this calls for massive initial investments in physical infrastructure. But the important component is here and now: the brains. To constrain them, to disappoint them, to make them run away, to more merit-appreciating places - is to sentence the country to a permanent disadvantage.
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Sam Vaknin is the author of Malignant Self Love - Narcissism Revisited and After the Rain - How the West Lost the East. He is a columnist for Central Europe Review and eBookWeb , a United Press International (UPI) Senior Business Correspondent, and the editor of mental health and Central East Europe categories in The Open Directory and Suite101.
Until recently, he served as the Economic Advisor to the Government of Macedonia.
Visit Sam's Web site at http://samvak.tripod.com
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If you'd like to share your experiences with other readers, just write to me at mailto:nucha@eLaguna.net?subject=IntTip, or get a guideline by sending a blank email to mailto:interview@elaguna.net . Thank you in advance.
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** Resource-a-Day **
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Joke:
The photographer for a national magazine was assigned to get photos of a great forest fire. Smoke at the scene was too thick to get any good shots, so he frantically called his home office to hire a plane.
'It will be waiting for you at the airport!' he was assured by his editor.
As soon as he got to the small, rural airport, sure enough, a plane was warming up near the runway.
He jumped in with his equipment and yelled, 'Let's go! Let's go!' The pilot swung the plane into the wind and soon they were in the air.
'Fly over the north side of the fire,' said the photographer, 'and make three or four low level passes.'
'Why?' asked the pilot.
'Because I'm going to take pictures! I'm a photographer, and photographers take pictures!' said the photographer with great exasperation and impatience.
After a long pause the pilot said, 'You mean you're not my instructor?'
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Subscribe to our Sister Ezine -- Small-World, and get daily International touches and tips delivered directly to your mailbox. Our stories include Culture Shocks, Travel Tips, International Recipes, and just talks. No business. Just fun. http://small-world.netfirms.com -
"BOOMER BRIGADE!" A newsletter to make your day! Entertainment, resources, contests, trivia, recipes, motivations & more! Free exposurefor writers' books & you can even be Spotlighted for a day! Free Ad to all new subscribers! mailto:boomer4ever1@juno.com?subject=subscribe -
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** Disclaimer **
I am not responsible for any content accuracy or legality of any ads or articles published in this ezine other than my own, of which information I believe is true when I publish it.
On the advertisements, it is not possible to investigate all the programs being offered. So, please respond to each opportunity that you are interested in with caution.
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Well, That's all for today, Subscriber.
Now the Solo is next with the weekly draw code for a middle sponsor ad. And See you again on Saturday.
Nucha Aquino P.O. Box 004 Calamba, Laguna, The Philippines mailto:nucha@eLaguna.net
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