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Hello Subscriber,

G.E.T. Ezine's here... Please do not hit reply.
The unsubscribing link is at the end of this email.

Our Top Sponsor
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===---===---===---===---===---===---===---===---===---===---

Welcome To Global eBiz Tips (former eLaguna's Weekly)

Editor/Publisher Nucha Aquino
email: nucha@eLaguna.net
Web Site: http://Global-eBiz-Tips.com

6,500 Subscribers as of Today, 20 November 2002.

The subscribing details and remaval link are at the end
of this email.

===---===---===---===---===---===---===---===---===---===---

From the Editor...

Hello once more to all our regular readers and welcome to
new subscribers. Do not forget to download your free eBook
"Publishing Co. in a Box" at
http://elaguna.hypermart.net/bizopps.zip (3MB), and
"Affiliate-Masters" at http://elaguna.net/eb/Aff-Masters.zip

We have successfully moved to list server to ezmailpro.
And we are still planning to move further to a better host.
I will try my best not to lose you, and keep the list as
updated as possible.

Today, Sam Knight will tell affiliates how you should come
up with your own ad copies. We also receive a long article
from Dr. Sam Vaknin regarding "Brain Drain" problems in
less-developed countries. It is pretty different. I've
learned two new words "meritocracy" and "oligarchy". We
learn something new everday, right? ;-)

Hope you find our articles and resources today interesting
and helpful as usual.

And Thank you all for being with us ^o^

Nucha Aquino
Editor/Publisher
Bangkok, Thailand
Laguna, the Philippines
mailto:nucha@eLaguna.net

To unsubscribe, please click

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In this edition:

- Draw Winner's Ad
- On-Line Survival Tips
- Paid Classifieds
- International Marketing Tips
- Subscriber's Resources
- Resource-a-Day
- Subscriber's Giveaways
- What's New at eLaguna.net
- Co-Op Ads
- Disclaimer and the like

Enjoy :-)

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** On-Line Survival Tips **

What's The Matter People and Why Aren't They
Reading My Ads! By Sam Knight (c) 2002

Today was my lucky day! I COULD have seen 25 emails
a minute shoot by with the exact same subject, but it
didn't happen.

There were only 15.

Every one of them confirmed it was my lucky day and
that I had less than 24 hours to hurry up and make sure
it happened.

I think the inference was that I shouldn't push my luck
too far. As freely as it can be given, 'luck' can be taken
away. I didn't bother to find out either way.

The next 10 emails were wonderfully creative. Every
one told me that I had exactly 24 hours to sign up for
their safelist or I'd be sorry.

BE sorry? Anyone want a lesson in past tense?

As you can well imagine, I was now so anxious to see
what the rest of my email was going to.say, it was all I
could do to sit still! I didn't have to wait long.

Seven more let me know I was missing the opportunity
of my life. Twelve others had the decency to tell me that
all the entire trip to my Road To Fame and Fortune
would cost me was a measly five bucks. Yes, every last
one of them said 'measly'.

Boy, is your email as interesting as mine, or am I being
singled out for such works of art?

Paypal's getting an extraordinary amount of attention. I
received no less than 7 or 8 emails alerting me about how
low my funds were. The good news was that every one
of them could fix it in the same way.

I had to take a much-needed pause from all this excitement!
I felt as "keyed up" as those English people who sang about
English Derby Day in "My Fair Lady".

Are you wondering if I have a point I'm trying to make - or
have you gotten it yet?

Why do people join programs and 98% of them send out the
exact same ad? Even the creators of these things tell you
to play around with the words; be a little different.

Apparently this means nothing to the joiner. So, I have to
ask: What's the problem? Does this take too much time?

Or, is it that you don't feel you have the skill to do a
re-write. I can forgive that - up to a point.

What is difficult to continue to forgive is why a person
seeking a modicum of success wouldn't go one step further
and get someone to help out with an ad that someone will
notice.

If I see 6, 7, 8 or 9 of the same ads, I've lost interest in
every one of them. The most I'm feeling is aggravation that
they have used up my email with a bunch of ads reproducing
themselves.

My friends, if you have a sneaking hunch that no one is
reading your ads, or worse they are being deleted, take a
close look at what you are sending out.

Are you working this hard at being the best copy-cat the
Internet has to offer, or is your real objective to make a
dollar or two?

Sure, it may cost you a few dollars but at least you're
looking at the hope of a return for your money. It's your
choice.

************************

Author, Sam Knight heads an affordable ad-writing service,
is editor/publisher of "BOOMER BRIGADE!" Newsletter
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** International Marketing Tips **

Meritocracy and Brain Drain

By Sam Vaknin, Ph.D.

Groucho Marx, the famous Jewish-American comedian, once
said:

"I would never want to belong to a club which would accept
me as a member".

We are in the wake of the downfall of all the major
ideologies of the 20th century - Fascism, Communism, etc.
The New Order, heralded by President Bush, emerged as a
battle of Open Club versus Closed Club societies, at least
from the economic point of view.

All modern states and societies belong to one of these two
categories: meritocracy (the rule of merit) or oligarchy
(the rule of a minority over the majority). In both cases,
the social and economic structures are controlled by elites.
In this complex world, the rule of elites is inevitable. The
amount of knowledge needed in order to exercise effective
government has become so large - that only a select few can
attain it. What differentiates meritocracy from oligarchy is
not the absolute number of members of a ruling (or of a
leading) class - the number is surprisingly small in both
systems.

The difference between them lies in the membership criteria
and in the way that they are applied.

The meritocratic elite is an open club because it satisfies
four conditions:

The rules of joining it and the criteria to be satisfied are
publicly known. The application and ultimate membership
procedures are uniform, equal to all and open to public
scrutiny and criticism (transparent).

The system alters its membership parameters in direct
response to public feedback and to the changing social and
economic environment.

To belong to a meritocracy one needs to satisfy a series of
demands. Whether he (or she) satisfies them or not - is
entirely up to him (her).

In other words, in meritocracy the rules of joining and of
membership are cast in iron. The wishes and opinions of
those who happen to belong to the club at a given moment are
of no importance and of no consequence. In this sense,
meritocracy is a "fair play" approach: play by the rules and
you have a chance to benefit equal to anyone else's.
Meritocracy, in other words, is the rule of law.

To join a meritocratic club, one needs to demonstrate that
he is in possession of, or that he has access to, "inherent"
parameters: intelligence, a certain level of education, a
given amount of contribution to the social structure
governed (or led, or controlled) by the meritocratic elite.
An inherent parameter is a criterion which is independent of
the views and predilections of those who are forced to apply
it. All the members of a certain committee can disdain an
applicant. All of them might wish not to include the
candidate in their ranks. All of them could prefer someone
else for the job because they owe this "Someone Else"
something, or because they play golf with him. Still, they
will be forced to consider the applicant's or the
candidate's "inherent" parameters: does he have the
necessary tenure, qualifications, education, experience?
Does he contribute to his workplace, community, society at
large? In other words: is he "worthy"?

Granted: these processes of selection, admission,
incorporation and assimilation are administered by mere
humans. They are, therefore, subject to human failings. Can
qualifications be always judged "objectively, unambiguously,
unequivocally"? and what about "the right personality
traits" or "the ability to engage in teamwork"? These are
vague enough to hide bias and bad will. Still, at least the
appearance is kept in most of the cases - and decisions can
be challenged in courts.

What characterizes oligarchy is the extensive, relentless
and ruthless use of "transcendent" parameters to decide who
will belong where, who will get which job and, ultimately,
who will enjoy which benefits (instead of the "inherent"
ones employed in meritocracy).

A transcendent parameter does not depend on the candidate or
the applicant.

It is an accident, an occurrence absolutely beyond the reach
of those most affected by it. Race is such a parameter and
so are gender, familial affiliation or contacts and
influence.

To join a closed, oligarchic club, to get the right job, to
enjoy excessive benefits - one must be white (racism), male
(sexual discrimination), born to the right family
(nepotism), or to have the right political (or other)
contacts.

Sometimes, belonging to one such club is the prerequisite
for joining another.

In France, for instance, the whole country is politically
and economically run by graduates of the Ecole Normale
d'Administration (ENA). They are known as the ENArques (=the
royal dynasty of ENA graduates).

The drive for privatization of state enterprises in most
East and Central European countries provides a glaring
example of oligarchic machinations.

In most of these countries (the Czech Republic and Russia
are notorious examples) - the companies were sold to
political cronies. A unique amalgam of capitalism and
oligarchy was thus created: "Crony Capitalism" or
Privateering. The national wealth was passed on to the hands
of relatively few, well connected, individuals, at a
ridiculously low price.

Some criteria are difficult to classify. Does money belong
to the first (inherent) or to the second (transcendent)
group?

After all, making money indicates some merits, some inherent
advantages.

To make money consistently, a person needs to be diligent,
hard working, to prevail over hardships, far sighted and a
host of other - universally acclaimed - properties. On the
other hand, is it fair that someone who made his fortune
through corruption, inheritance, or utter luck - be
preferred to a poor genius?

That is a contentious issue. In the USA money talks. He who
has money is automatically assumed to be virtuous and
meritorious. To maintain money inherited is as difficult a
task as to make it, the thinking goes.

An oligarchy tends to have long term devastating economic
effects.

The reason is that the best and the brightest - when shut
out by the members of the ruling elites - emigrate. In a
country where one's job is determined by his family
connections or by influence peddling - those best fit to do
the job are likely to be disappointed, then disgusted and
then to leave the place altogether.

This is the phenomenon known as "Brain Drain". It is one of
the biggest migratory tidal waves in human history. Capable,
well-trained, educated, young people leave their oligarchic,
arbitrary, countries and migrate to more predictable
meritocracies (mostly to be found in what is collectively
termed "The West").

This is colonialism of the worst kind. The mercantilist
definition of a colony was: a territory which exports raw
materials and imports finished products.

The Brain drain is exactly that: the poorer countries are
exporting raw brains and buying back the finished products
masterminded by theses brains.

Yet, while in classical colonialism, the colony at least
received some income for its exports - here the poor country
pays to export. The country invests its limited resources in
the education and training of these bright young people.

When they depart forever, they take with them this
investment - and award it, as a gift, to their new, much
richer, host countries.

This is an absurd situation: the poor countries subsidize
the rich. Ready made professionals leave the poor countries
- embodying an enormous investment in human resources - and
land this investment in a rich country. This is also one of
the biggest forms of capital flight and capital transfers in
history.

Some poor countries understood these basic, unpleasant,
facts of life. They imposed an "education fee" on those
leaving its border. This fee was supposed to, at least
partially, recapture the costs of educating and training
those emigrating. Romania and the USSR imposed such levies
on Jews emigrating to Israel in the 1970s. Others just raise
their hands up in despair and classify the brain drain in
the natural cataclysms department.

Very few countries are trying to tackle the fundamental,
structural and philosophical flaws of the system, the roots
of the disenchantment of those leaving them.

The Brain Drain is so serious that some countries lost up to
a third of their total population (Macedonia, some under
developed countries in South East Asia and in Africa).
Others lost up to one half of their educated workforce (for
instance, Israel during the 1980s). this is a dilapidation
of the most important resource a nation has: its people.
Brains are a natural resource which could easily be mined by
society to its penultimate benefit.

Brains are an ideal natural resource: they can be
cultivated, directed, controlled, manipulated, regulated.
It tends to grow exponentially through interaction and they
have an unparalleled economic value added. The profit margin
in knowledge and information related industries far exceeds
anything exhibited by more traditional, second wave,
industries (not to mention first wave agriculture and
agribusiness).

What is even more important:

Poor countries are uniquely positioned to take advantage of
this third revolution. With cheap, educated workforce - they
can monopolize basic data processing and telecommunications
functions worldwide. True, this calls for massive initial
investments in physical infrastructure. But the important
component is here and now: the brains. To constrain them, to
disappoint them, to make them run away, to more
merit-appreciating places - is to sentence the country to a
permanent disadvantage.

--------------------

Sam Vaknin is the author of Malignant Self Love - Narcissism
Revisited and After the Rain - How the West Lost the East.
He is a columnist for Central Europe Review and eBookWeb ,
a United Press International (UPI) Senior Business
Correspondent, and the editor of mental health and Central
East Europe categories in The Open Directory and Suite101.

Until recently, he served as the Economic Advisor to the
Government of Macedonia.

Visit Sam's Web site at http://samvak.tripod.com

------------------------------------------------------------

If you'd like to share your experiences with other readers,
just write to me at mailto:nucha@eLaguna.net?subject=IntTip,
or get a guideline by sending a blank email to
mailto:interview@elaguna.net . Thank you in advance.

========^^========^^=========^^========^^========^^========

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** Resource-a-Day **

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Joke:

The photographer for a national magazine was
assigned to get photos of a great forest fire.
Smoke at the scene was too thick to get any
good shots, so he frantically called his home
office to hire a plane.

'It will be waiting for you at the airport!' he was
assured by his editor.

As soon as he got to the small, rural airport,
sure enough, a plane was warming up near the runway.

He jumped in with his equipment and yelled,
'Let's go! Let's go!' The pilot swung the plane into the
wind and soon they were in the air.

'Fly over the north side of the fire,' said the
photographer, 'and make three or four low level passes.'

'Why?' asked the pilot.

'Because I'm going to take pictures! I'm a photographer,
and photographers take pictures!' said the photographer
with great exasperation and impatience.

After a long pause the pilot said,
'You mean you're not my instructor?'

---------------

Resource-a-Day is the newsletter that pays you to subscribe.
You get one useful resource, quote, trivia, etc. in your
inbox daily. I got my $10 upon subscribing. Go get yours:

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Recommended Ezines:

IdeasByPost is my favorite ezine.
It's full of web building and marketing resources
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Just fun. http://small-world.netfirms.com
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Ad Submission Guidelines http://eLaguna.net/get/adguide.htm
Send your 2-lined ad to mailto:advert@elaguna.net

Put one of the following ad codes on your SUBJECT line.
For Giveaway items >> ad code 20free
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For Shopping & Entertainment >> ad code 20shop
For Promotional Tools >> ad code 20prom
For Business Opportunity & Offers >> ad code 20bizo

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Affiliate with us and get 800 AD impressions for every
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** Disclaimer **

I am not responsible for any content accuracy or legality
of any ads or articles published in this ezine other than
my own, of which information I believe is true when I
publish it.

On the advertisements, it is not possible to investigate
all the programs being offered. So, please respond to each
opportunity that you are interested in with caution.

*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~

Well, That's all for today, Subscriber.

Now the Solo is next with the weekly draw code for
a middle sponsor ad. And See you again on Saturday.

Nucha Aquino
P.O. Box 004
Calamba, Laguna,
The Philippines
mailto:nucha@eLaguna.net

========^^========^^=========^^========^^========^^========

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