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Sample Issue:
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HaileysComet Weekly Ezine
[04/30/04] Issue #[252]
Damon Smith, Editor,
publisher@haileyscometweekly.com
ISSN:1549-6279
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IN THIS ISSUE:
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==>Feature Article:To Optimize Or Not To Optimize??
==>Guest Article:Building Link Popularity As Easy As 123!
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EDITOR'S BLURP:
_________________
Welcome To Fridays Issue Of HaileysComet Weekly Ezine, Well
another week and month has flew by before we had the chance to
count the days. Now it is time for family and friends and let
the work load take a rest for a few days. I have some new
information to share with you but I will leave the most of it
for this weekend updays. But I did want to tell you that I found
a piece of software that will cut your work load in hafe! It is
called The Internet Information Manager and there is all kinds
of useful things that you can do with it and cut down on time
and computer space. Check it out at the link below and see for
yourself.
http://wetrack.it/budgetware/af.cgi?aid=239 I am sure you will
like it.
I wish you all a happy and safe weekend, Chat at you soon and I
will be sending your weekend updates on Saturday. So be sure to
keep a eye out for that one. As always if there is something
that I can help you with all you have to do is contact me and I
will be happy to do what I can.
To Your Success!
Damon Smith
ISSN:1549-6279
Publisher,HaileysComet Weekly News
http://www.haileyscometweekly.com
publisher@haileyscometweekly.com
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FEATURE ARTICLE
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To Optimize Or Not To Optimize
by:Dan J. Fry
Excessive optimization could be considered a sickness depending
on context. Look up compulsive disorders in the Diagnosis and
Statistical Manual of Mental Disorders (DSM-V) and over-
optimization fits the description fairly well. So, should most
online home business owners be seen by a psychotherapist? Well,
I won't answer that as of now since it doesn't bode well for my
immediate physical health. But one thing is for sure: web site
optimization is tricky business.
The search engines are in an all out war to be the best. Since
content is king, they are all striving to develop the all around
best algorithm to deliver the most relevant search results. They
are thus in a constant state of flux, which in turn wreaks havoc
on our nerves as online home business owners.
You see, search engines are one of the best forms of free
traffic. And we all know that to run a successful online
business, traffic is a must. Most home based web businesses
start out on very restrictive budgets. I know mine did, and
still is. So, when the toss up is time or money, I, like many
others probably do, chose to work with time.
In walks optimization. You must be on your toes to stay ahead of
the every changing SEs. You must periodically evaluate your
site's content to ensure that you aren't bumped to low indexes.
But this can easily get carried away into what I like to call
over-optimization, and then you probably should consult the DSM-
V.
Traffic is important. There is no doubt about it. But there must
be a balance. So the ultimate question is not whether you should
or shouldn't optimize, but how much time you should spend on it
in terms of other site promotion methodologies.
Try to divide your time. In the beginning I focused heavily on
search engine optimization. Slowly, after several months of
realizing that the process never ends,(I too consulted the DSM-V
and had Freud give me a swift kick in the tushy.) my focus began
to shift to a host of promotion techniques. Here is a short list
of some of the primary traffic generators I work with.
(1) Writing articles, such as this one, to share my experiences
with others and of course provide a link to my site at the end.
Guess what? If someone picks it up and decides to publish any of
my articles on their site, I get bonus points from the search
engines. Why? Reciprocal linking of course. The link shows that
someone else values my site, and as a result my ranking
increases.
(2) E-Zine advertising, whether it be free classified ads which
a host of publishers will offer their subscribers, or full blown
paid solo ads, is a great traffic generator. You know that the
people who visit your site through an ad were looking for
something that you offer. Now that's targeted traffic!
(3) Traffic exchanges can also bring in targeted traffic. Many
of these have the option of free or paid memberships. As of now
I have focused on the free aspect (Remember, I love low, or no
cost advertising.). All that is required is for you to do a bit
of surfing to have your short ad show up on other sites across
the internet. TrafficSwarm and ClickMatrix are two of the best I
have come across. They allow you to target your ad to ensure
that the people who click are serious about checking out your
site. You can sign up for free accounts to both of these at
http://www.trafficswarm.com/go.cgi?224700 , and
http://www.clicksmatrix.com/index.php?ref=ekinetic .
(4) Pay-per-click can also drive targeted traffic. The thing I
don't care for is that the cost can easily get out of hand, if
you don't continuously evaluate your click through rates on a
daily basis. Soon your back to focusing on pay-per-click and re-
consulting with the DSM-V:).
Ultimately, you want to incorporate a handful of techniques that
you find work for your particular home based web business. I nor
anyone else can guarantee what works. It takes testing on your
behalf. But, and this is important, the testing phase is
educational and forces you to stay focused on methods that work.
So try the inexpensive traffic builders first. Find out what
works for you. Then expand your arsenal. Most of all, be patient
and success will come!
About The Author
Dan J. Fry is an independent researcher and owner of
e-Kinetic.com, a site devoted to providing resources for small
budget home businesses. He has a PhD in Physics and is married
with two daughters and two cats. Subscribe to his free E-Zine on
home business resources at mailto:e-kinetic@GetResponse.com
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GUEST ARTICLE
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Building Link Popularity As Easy As 123
by:Matt Colyer
The most difficult area of SEO is building link popularity. You
may be thinking why? Because there are no easy ways to build
link popularity. In this article I will tell you how to get
links and how to find them.
First thing you must do is find a web site that you would like
to trade links with. How do you find them? You can join link
exchanges like www.linkexchangeit.com or you can search the
search engine with keywords related to your site. Remember
RELATED sites only! Let's say your site is about cars, so you
would search with keywords like car body repair, car, SUVS,
trucks, vans, etc or let's say your site is about games, so you
would search with keywords like checkers, card games, chess,
online games, etc. Now that you know what to do go and search
for sites RELATED to yours and ask for a link exchange.
You could send them this email below if you like.
Dear (Put there name here),
Thanks for taking the time to read my email.
My name is (Put your full name here), I came cross your site
today while I was searching on AOL and really like your site. I
love the (put something here you like about there site here).
Your site and our site is somewhat the same, so I was wondering
if you would like to exchange links with our site (put your URL
here). Our site is about (put what your site is about here).
By chance is your news section at
http://www.there-web-site-here.com/news.html a good place that
you could put my link at?
If you have any questions or need anything feel free to contact
me at put-email@here.com or call me at (put area code here)
777-7777.
Try to find out the site owner's name and if they have a phone
number listed on the site call that number, you will get much
better results that way because they know you are not some
spamming robot that emails every site they come a cross.
Download Google's Toolbar (http://toolbar.google.com) to make
sure that inbound links are from decent sites, with a minimum of
1 on the toolbar. The higher the PageRank the better. Also
remember that your homepage is not the only part of your site
that you can get links for, so try to get links to other pages
on your site. This will allow robots to spider your site better
and have more ways in.
Here is more tips on how to get more links to your site.
1) Link to them first
2) Put no more than 20 links on your links page if you use one.
3) Use categories on your links page.
About The Author
Matt Colyer is the owner of the Marhen.com Network and is a
part-time SEO. He also is a php, CGI and ASP developer.
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HaileysComet Weekly Copyright © 2003
If you did not see your ad do not worry, All ads are published
as they are received, I have your ads and they will get put out
for you, We only hold 20 spots for ads,,, Thank you for your
understanding,
------------------- [HaileysComet]-------------------
Damon Smith Editor,
HaileysComet Weekly
ISSN:1549-6279
publisher@haileyscometweekly.com
To un-subscribe follow the link below,,
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