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Sample Issue:
iCop's Internet Marketing Trade Journal(TM)
Volume IV - Issue 27: September 4, 2006
ISSN: 1549-036X
Published by: jl scott, Director of iCop
Edited by The Nitpicker: Kent Butler
You are receiving this newsletter because you are either
subscribed to it, or because one of your friends or business
associates thought you would find this information useful and
forwarded it to you. Subscription management below.
The goal of the Internet Marketing Trade Journal is to keep you
informed of the current and future state of ethical Internet
Marketing and to encourage your participation.
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Please add the newsletter's email address of <jlscott@i-Cop.org>
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Message From jl
Hi Everyone!
Sorry I missed an issue last week. Couldn't be helped. Even
this one will be a bit short since I'm writing it at 5 AM on
Monday morning. I'll also be sticking to some information I
believe you'll find valuable and leaving out any extra
articles.
Okay - where do I start?
This Newsletter
Beginning this week, you will only receive a short notice
telling you the newsletter is ready and providing you with a
link to receive it from my autoresponder. I've done this
before and need to go back to it, now.
First, I'll be using terminology over the next few weeks that
will probably not make it through the canned meat filters, and
I get tired of speaking in tongues. If you have clicked a link
to access the newsletter, and it doesn't come in, you'll know
it's one of your filters and you can do whatever you need to do
to alleviate the problem.
Second, I need to get an 'open rate' on this rag. Since I am
notified every time someone requests delivery of the newsletter
autoresponder, I can see how many are bothering to read. This
will also tell me WHICH iCop members DON'T bother.
Then, when members waste my time because they don't know
something I published ad nauseum, I simply won't respond. We
STILL have a few members who haven't resubmitted passwords even
when asked repeatedly to do so last February!
So, yeah, I'm checking up on ya and tightening reins again.
And, BTW, I'll also be checking to be sure every site in our
Shopping Mall is displaying the iCop seal. If you have done a
redesign and forgotten to re-add the seal, you are going to
lose your listing in the Mall.
PayPal Unilaterally Canceling Subscriptions
If you run a membership site, you are probably aware of this.
If you belong to a membership site, and if your subscription is
set up with PayPal, you may have written to the director of the
membership site, demanding, 'WHAT the HELL?'
All of a sudden and often with no apparent action, a PayPal
subscription will be canceled. I finally talked to PayPal
about this, and here's what's happening ...
If you have a credit card on file with PayPal, when the
expiration date comes due, and if you haven't submitted a new
credit card to them, PayPal simply cancels all your
subscriptions. Dumb, eh?
It doesn't matter that your payments are most likely coming
right out of your PayPal balance and the card is never used.
Expiration date arrives; BOOM! Subscriptions gone.
There's a second way this can happen. If you are entering a
new credit card and you delete your old credit card first,
BOOM! Subscriptions canceled! So, be SURE to enter your new
cards BEFORE deleting old ones.
I feel very strongly about this because it's a PITA! It wastes
my time and yours. You're running around trying to find out
how your subscriptions were magically canceled (and half the
time hollering at ME, thinking I did it), and I have to keep
track of reminding you when to reinstate your subscription so
you don't overpay. Yeah - ROYAL PITA!
So, now you know. Try to keep up with maintaining your records
at PayPal. And, add new credit cards before deleting old ones.
Comments? mailto:jlscott@i-Cop.org?subject=Comments
Has P.T. Barnum Reincarnated?
Anyone notice the circus is back in town?
Legal Documents Revisited
I won't belabor this. A couple of weeks ago, I wrote about the
big hullabaloo over copyrighted online legal documents, i.e.,
Privacy Statement, Terms of Service, etc.
I suggested that you can buy simple and inexpensive forms for
this. THEN, the forums had folks screaming that forms are
worthless and you really NEED to pay an attorney's exorbitant
fees to write these documents for you.
Well, no, they aren't - and you don't! As long as you buy
forms from a reputable online business form company, you're
fine. Hell, you can probably even buy them at Staples.
Forms are a given with any business. What kind of moron
decided they aren't safe? Attorneys themselves use forms for
all kinds of things. Your marriage license and your divorce
filings - all on forms. You bought your house using forms -
you file bankruptcy using forms.
Forms are used for everything! So, don't get caught up in the
stupidity of those who want you to believe you have to pay
hundreds of dollars for those web site forms. Now, that's all
I'm gonna say about that.
Comments? mailto:jlscott@i-Cop.org?subject=Comments
The Spamhaus Project: Sued and Lost
I fought them for years. They won: the spam filter supporters
who didn't care about 'false positives' and bounced our
legitimate email, the blacklist operators who could keep our
email from being delivered. I lost. This entire time, they've
done exactly as they please, and we've all had to suck it up.
I did admit that over the past couple of years, they had
lightened up. At least they would look at a header to see if a
piece of email claimed to be spam actually came from the IP
address of a spoofed domain.
After SpamCop was sold, they stopped putting you on the FBI's
Most Wanted List as a spammer - refusing to allow any
explanation or investigation - every time some subscriber
forgot they had requested something.
And, if you were put on any list at all, you fell off in 24
hours, provided there were no more complaints. It was no longer
a lifetime brand.
So, even I have to admit, they did become slightly more
reasonable. And, since it looked like we were stuck with them,
it was more advantageous to try to get along.
Nevertheless, I screamed for years that these guys could be
sued and a case won. I was pooh-poohed and called hysterical
by a couple of big-mouthed marketers. Well, boys, it's come to
pass ...
The Spamhaus Project now has a judgment against them for
$11,715,000, PLUS almost another two million in litigation
fees. Why? For blocking legitimate email! WOOO HOOO!
I HOPE the company who sued is squeaky clean. It needs to be
that way. If it's a real spammer, this won't help us.
However, that doesn't seem to be the case. Apparently, their
lists ARE all opt-in. Not opt-out - opt-IN.
Now, granted, this is a default judgment. Which means the
plaintiff requested information in discovery and Spamhaus
failed to provide it. That would beg the question of whether
Spamhaus HAD any evidence to back them up.
I've also been told that Spamhaus plans to ignore the judgment,
apparently under the mistaken idea what he isn't under any
jurisdiction from the USA since he lives in the UK. I can't
imagine any attorney telling him that, but that isn't my
problem.
It's simple enough; you operate in the U.S., even via the
internet, you come under USA jurisdiction. Period.
Hopefully, now, a precedent has been set regarding our right to
send legitimate email without interference from blacklists.
You may read the judgment at the URL below. It's VERY short
and to-the-point.
http://www.e360insight.com/show_case_doc25.pdf
Comments? mailto:jlscott@i-Cop.org?subject=Comments
'The Season'
Everyone realize the marketing season is going into full swing?
Remember to get your advertising! And, I sincerely ask you to
visit our sponsors and advertisers.
http://www.i-cop.org/adrates.htm
Could You do Me a Favor, Please?
I'd really appreciate it if you would help me build our
subscriber list. Please don't forget to invite your friends to
subscribe to The Internet Marketing Trade Journal!
Just forward them an issue with a note telling them why you like
it and give them the following link:
http://www.i-Cop.org/trade-journal.htm
Ready to join iCop as a Master Member? It's the Seal of
Integrity in Online Business; it gives you prestige and turns
your 'almost buyers' into satisfied customers.
Have a terrific week, and ... keep on keepin' on!
:-) jl
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________________________________________________________________
And, Furthermore ...
The difference between government and the Mafia ... one of them
is organized. -- Unknown
________________________________________________________________
Leaving You With a Smile
Funny Stuff
1) Advice for the day: If you have a lot of tension and you
get a headache, do what it says on the aspirin bottle: "Take two
aspirin" and "Keep away from children."
-- Author Unknown
2) "Oh, you hate your job? Why didn't you say so? There's a
support group for that. It's called EVERYBODY, and they meet
at the bar."
-- Drew Carey
3) "The problem with the designated driver program, it's not
a desirable job, but if you ever get sucked into doing it, have
fun with it. At the end of the night, drop them off at the
wrong house."
-- Jeff Foxworthy
4) "If a woman has to choose between catching a fly ball and
saving an infant's life, she will choose to save the infant's
life without even considering if there is a man on base."
-- Dave Barry
5) "Relationships are hard. It's like a full time job, and we
should treat it like one. If your boyfriend or girlfriend
wants to leave you, they should give you two weeks notice.
There should be severance pay, the day before they leave you,
they should have to find you a temp."
-- Bob Ettinger
6) "My Mom said she learned how to swim when someone took her
out in the lake and threw her off the boat. I said, 'Mom, they
weren't trying to teach you how to swim.'"
-- Paula Poundstone
7) "A study in the Washington Post says that women have
better verbal skills than men. I just want to say to the
authors of that study: "Duh"
-- Conan O'Brien
8) "Why does Sea World have a seafood restaurant? I'm
halfway through my fish burger and I realize, Oh my God... I
could be eating a slow learner."
-- Lynda Montgomery
9) "I think that's how Chicago got started. A bunch of
people in New York said, 'Gee, I'm enjoying the crime and the
poverty, but it just isn't cold enough. Let's go west.'
-- Richard Jeni
10) "If life were fair, Elvis would be alive and all the
impersonators would be dead."
-- Johnny Carson
11) "My parents didn't want to move to Florida, but they
turned sixty and had to. It's the law."
-- Jerry Seinfeld
12) "Remember in elementary school, you were told that in case
of a fire - you have to line up quietly in a single file line
from smallest to tallest. What is the logic in that? What, do
tall people burn slower?"
-- Warren Hutcherson
13) "Bigamy is having one wife/husband too many. Monogamy is
the same."
-- Oscar Wilde
14) "Our bombs are smarter than the average high school
student. At least they can find Afghanistan."
-- A. Whitney Brown
15) "You can say any foolish thing to a dog, and the dog will
give you a look that says, 'My God, you're right! I never
would've thought of that!'
-- Dave Barry
16) "Everybody's got to believe in something. I believe I'll
have another beer."
-- W. C. Fields
17) Do you know why they call it "PMS"? Because "Mad Cow
Disease" was taken.
-- Author Unknown, [Presumed deceased.]
And lastly: Why the hell should I have to Press 1 for English!
* To submit your joke to us (please leave off the graphics):
mailto:Joke@i-Cop.org
________________________________________________________________
Please send your comments, questions and suggestions on the
Internet Marketing Trade Journal to:
mailto:jlscott@i-Cop.org
________________________________________________________________
Internet Marketing Trade Journal(TM) is published solely by dr.
jl scott, Director of the International Council of Online
Professionals (iCop) and may not reflect the opinion of all iCop
members.
Material in the "Leaving You With a Smile" column may be
copyrighted by unknown persons.
We accept no responsibility for your use of any contributed
information contained herein. All of the information presented
in the Internet Marketing Trade Journal(TM) is published in good
faith. Any comments stated in this newsletter are strictly the
opinion of the writer or publisher.
We publish all advertising in good faith but offer no guarantees.
Please do your own due diligence in ANY transaction.
We reserve the right to edit and make suitable for publication,
if necessary, any articles published in this newsletter.
We reserve the right to publish all reader comments, including
the name of the writer. Reported survey results will NOT use
the names of the contributors.
International Council of Online Professionals (iCop)
The Seal of Integrity in Online Business
Mailing Address: P.O. Box 184 Hurst, TX 76053
http://www.i-Cop.org
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Subscription Management
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Copyright © 2006 jl scott, ph.d., Director
International Council of Online Professionals (iCop)
All rights reserved. No portion of this publication may be
reproduced or transmitted without the express written consent
of the publisher or contributors.
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