Hello and welcome to Rim Digest, the ezine for
"Responsible Internet Marketers".

Striving to be the BEST resource for Small Biz Owners...

June 7, volume 7-issue 22

Subscriber Count as I hit send is 1860

welcome to our new subscribers! :-)

Rim Digest eZine: http://www.rimdigest.com
Your editor: Jan Tallent, rimdigest@usa.net

My Brick and Mortar Biz: Country Discount Store
http://www.tallentagency.com/country_store.php

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Book your solo, sponsor, or featured ad here:
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your ads and feedback are online on the archives page:
http://www.rimdigest.com/archives.html
which gets hundreds of visitors every week.

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Today's Issue Contains:

Publisher's Spot
Featured Article: Viral Marketing Technique Contagion
Freebies for my subs
Positive Quotes
Feedback
Chuckle
Recommended eZines
Publisher's Goodbye and Legal Stuff

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I did an editor's offer solo for this a couple of
weeks ago and got it for ALL of my sites, for Rim,
jantd.com and plan to use it on everything:
http://www.superpagesplitter.com/partners/pages/98.php
congrats on a great product and best of success, Eric!

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Featured A^d

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< 6/14 >

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Featured Article

Viral Marketing Technique Contagion

Everyone who's involved in marketing or advertising must
master the art of reaching their target consumers in a
fast, effective, easy and even cheapest way. There are
lots of ways and means on how to touch prospective clients
and the television is proven to be the most effective yet
expensive way. Nevertheless, with the fast boom of
technology, the Internet is now also considered as one
of the easiest and comfortable avenue to disseminate
product awareness.

The word "free", perhaps, is the most compelling word
in a marketer's vocabulary and this is basically what
Viral Marketing is all about. From the term itself,
which is coined from the word "Virus", viral marketing
is a marketing technique which is similar to the spread
of an epidemic that can reach others through word of
mouth to increase brand consciousness.

Viral Marketing has been popular because it's been
proven to be more efficient than the others. It makes
advertising easier, and it can obtain a high and rapid
response rate at a relative low-cost. Remember, if one
likes a particular service, a person will tell it to
his friend then his friend will pass it to her friend,
therefore, a word or mouth marketing starts. However,
one main weakness of this technique is that messages,
which are usually send through e-mails may look like
spam mails, thus creating a bad impression on the
brand and without knowing it, the said promotional
messages will just be sent to the e-mail's trash bin.

One typical example of viral marketing is the Hotmail.com
wherein the tactic goes like this. They give away free
e-mail service, then every message they sent has a simple
tag at the bottom which says "Get your private, free
email at http://www.hotmail.com". On the other hand,
those who receives the e-mail will be able to see the
note below the message and it will encourage them to
get their own e-mail address with hotmail since it is
just for free then the list goes on, the propelling
of message to reach a number of recipients hence
increasing social networks.

There are several types of viral messages and methods
of transmission. One type is the pass-along message
which encourages users to pass the message to others.
One example of this is chain letters which prompts
readers at the end of the message to forward the
e-mail to a number of users believing that they'll
get good luck if forwarded and bad luck if done
otherwise. Another form would be the infamous
anonymous matching on ecrush.com which requires
a user to create a list of friends or acquaintances
they secretly crush on. A match only happens if the
object of their affection responds by logging in
and does the same. Most of these services allow
users to email anonymous messages notifying them
that a concealed person fancies them. Hopeful
romantics become hooked up on this marketing
as they aim to find out if their crush also
feels the same for them.

Also, the process of dissemination can occur in various
ways. It may be through word of web where it converts
web-based information into an e-mail. One classic
example is the article from CNN.com wherein there's
a link that encourages someone to send a particular
article to a friend. Another sample would be the word
of email, which is considered to be the most common type.
It's just the simple forwarding and exchanging of e-mails
such as jokes and the like. But perhaps, the fastest mode
of transmission would be through instant messaging such
as Yahoo messenger, ICQ, Google and MSN since this is
the most popular among young people and a link referred
by a friend is more likely safe than by some unknown
sender through e-mails.

Sometimes marketing companies even offer rewards or special
offers for referring customers, encouraging the use of the
aforementioned methods. Freebies and discounts can be music
to the ear of everyone especially if acquiring them is just
as easy as counting from one to three. This is probably one
of the main reasons why marketers prefer this technique
among others.

For a viral marketing technique to be successful, an
effortless transfer of marketing message to others is
important and this works famously on the internet
because on the spot transmission is a lot more
undemanding and less costly. Also, from a marketing
point of view, it is essential that the message to
be transferred is simple to avoid degradation.
In short, the principle of KISS must be followed.
Keep it short and simple so that marketing message
would not trigger the recipient to aim their mouse
pointer to the "report as spam" button.

Article Overdrive offers the most advanced
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Jan Tallent, Marketing Warrioress
at http://www.jantd.com and Publisher of
Rim Digest eZine, http://www.rimdigest.com

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Freebies:

subscriber only freebies every week :-)

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Vote for this Ezine at the Cumuli Ezine Finder:
http://www.cumuli.com/ezines/vte.html?ez=rimdig

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Positive Quotes

Face your deficiencies and acknowledge them;
but do not let them master you. Let them teach
you patience, sweetness, insight.

-- Helen Keller (1880-1968) American Writer

and

Are there not... Two points in the adventure of the diver:
One -- when a beggar, he prepares to plunge?
Two -- when a prince, he rises with his pearl?
I plunge!

-- Robert Browning

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Feedback

I almost cried when I read about your laptop/office damage
due to a lightening storm! Lordy! What else is going to
happen in the Challenge Department? Hope your subs follow
through and you are swamped with ad requests and the money
you so badly need! Keep me posted on your progress!

Best wishes and prayers!
Faye

>> thanks SO much, Faye

I realized after I sent the issue out that it sounded like
whining from a spoiled brat and wished I could have UNsent
the issue - especially when I had the highest UNsub rate
in the entire 7 years I have been doing Rim Digest. :-(

I do so appreciate my loyal friends and subscribers and
know that the ones who care on a human level DO want to
know what is going on and the really conscious ones even
*feel* something OFF if I do not write a word about anything
negative, so I felt the need to share with those who DO care
and guess there is no real loss from those who do not want
an ezine with a human editor.

Love and Peace my friend!
Jan <<

During my many years on the Internet and through many
subscriptions to newsletters, ezines, etc., I have
encountered more than a few publishers who experienced
severe problems with their Internet business whether it
be from problems due to weather, web hosts, PC crashes,
on and on. I do remember them being overwhelmed by the
abundance of subscriber emails expressing compassion,
understanding, and their moral support. It could be
that your subscribers who bailed out were newbies and
calculated that your Internet businesses/ezine were
going down the tubes sooner rather than later. Boy,
they don't know you like your seasoned subscribers!
So, if the human side of life gets to some of them
and they opt out-GOOD! Just know that your long-time
and loyal fans/subscribers are always with you -
cheering for you during the GOOD TIMES and praying
for you during the BAD TIMES!

Good vibes from me to you!
Faye
************************

Hi, Jan:

As an ol' counselor, I wanted to give you some food
for thought: You can't control what happens to you,
but you can control how you react to it.

I know you will deal with all of your business
and personal issues and come through it in fine
shape. We are a lot stronger than we think we are.

I have been thinking about contacting you on some
on-line business issues and will be in touch soon.

Look for an ad purchase from me to help things
along too.

Hang in there girl...

Your friend,
Larry Johnson
Biz Site Biz Ezine
http://www.BizSiteBiz.com/
************************

Hi Jan

It's your Randy Rimmer, Randy Smith from the UK.
I'm sorry to hear about your laptop, I'd like to help
but am currently over spent on some new projects.

However - I do have a $7 ebook that your Rimmers
may be interested in if they sell anything online
(particularly on aucton sites) If you'd care to
mention it to them, you naturally get all the $7
into your paypal account.

Magic Auction Words and Phrases
http://tinyurl.com/2k5ono

And just so that they don't think I'm trying to build
my list from your need of immediate income - I have
no problem with you telling them that they don't need
to subscribe to my list to get their download link.

http://tinyurl.com/2k5ono

>>and here is a great freebie to make shorter, safer
urls to your products and affiliate urls:
http://www.tallentagency.com/Cloaking.zip
gift FROM Randy to us ...

thanks so much, Randy, as always, you are a super
sub and a wonderful friend. >>
************************

Hey Jan,

Dang woman, I'm always in a hurry, just now read about
your divorce. Girl, what can I say. Everything happens
for a reason. Have been a subscriber for quite awhile
but don't usually comment. I was so glad for you when
you got your store going and all. Not much else to say
but hang in there sweetie. God loves you as do we.

Jan Emo
http://LightenUp.notlong.com

< okay, can someone tell me how I could NOT love
my subs? Thanks, everyone and back to you! >

************************************************

remember, this is YOUR newsletter, send any
comments, good or bad, address change or other
needed correspondence to mailto:rimdigest@usa.net
and use a subject, please. :-)

if you like this ezine, please forward a copy
or an invitation to a friend. :-)

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Chuckle

A group of Americans were traveling by tour bus through
Holland. As they stopped at a cheese farm, a young guide
led them through the process of cheese making, explaining
that goat's milk was used. She showed the group a lively
hillside where many goats were grazing. "These" she
explained "are the older goats put out to pasture when
they no longer produce." She then asked, "What do you
do in America with your old goats?" A spry old
gentleman answered, "They send us on bus tours!"

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Recommended Ezines, check them out and see WHY!

iCop's Internet Marketing Trade Journal'
http://www.i-cop.org/trade-journal.htm

Free Newsletters from 123Greetings.com
URL: http://www.123greetings.com/newsletter/

The Goal Mine Gazette Newsletter http://tinyurl.com/l8sw
Culinary Companion http://tinyurl.com/nbk0
eCommerce Resources eZine: http://tinyurl.com/nbk5
Biz Site Biz E-zine: http://tinyurl.com/6ytsh
FreeAdvertisingResources Ezine: http://tinyurl.com/26crol

** ** ** ** ** ** ** ** ** **

"Bye" for now and thank you for reading. I appreciate your
being part of my *rimmers* family. Hope to "see you" for
the next issue- which will be delivered next Thursday.

You will also hear from me with the occasional solo.
If you do NOT want to get solos, please just let me
know here: mailto:rimdigest@usa.net?subject=NoSolos.

Your email address will NEVER be sold, traded or in any
other way used for any purpose other than to send you
issues of the ezine or solo offers from our advertisers.
The offers are paid for by the ad runners but mailed to
you exclusively by ME, Jan Tallent.

If you feel a need to stop getting Rim Digest eZine use:
mailto:rimdigest@usa.net?subject=Leave

To send feedback, an address change, article submission,
etc. use: mailto:rimdigest@usa.net and a SUBJECT, please.

or call me from 9am to 5pm central USA time: 573-775-4520

icq me at : 16126485 jtd
just let me know you are a rim sub :-)

Rim Digest runs articles and ads in good faith but offers
NO guarantees unless expressed by ME or Rim Digest eZine.

Please use your best judgment in ANY transaction
or deal you enter into or offer you respond to.

Jan Tallent, Marketing Warrioress
at http://www.jantd.com and Publisher of
Rim Digest eZine, http://www.rimdigest.com
Both Divisions of the Tallent Agency
po box 858 - Steelville, MO 65565 USA